I’m not a developer, but I can still read an API spec and I’m still excited in what I’m seeing from the just announced FriendFeed 2.0 API. I wonder what real developers, like those who build Twitter apps like Seesmic, TweetDeck, PeopleBrowsr think. Dave Winer started a conversation about the API here.
What is cool? FriendFeed now has the ability to track the geo location of an item.
Why is that cool? All the coolest iPhone apps now are doing this augmented reality thing with the compass in the new iPhone 3GS and Android phones (here’s an example of that being used to show restaurants near you). Imagine if you could point your iPhone down the street and see real time posts spraying on your screen from people around you. Now developers could build that kind of app.
Anyway, I wonder what Loic (at Seesmic) or Jodee (at PeopleBrowsr) or Ian (at TweetDeck) think about this new API. Does it get them more interested in building in FriendFeed support?
by Claudine Zap
Our top picks from the day's hottest searches.


Since last week we saw the publishing of confidential documents from inside Twitter (I doubt any of you missed that, but if you did, TechCrunch last week got passed documents from a hacker who figured out how to get into several accounts at Twitter).
This led me to start this discussion which is most excellent because it shows how to do password security right. I’ll be honest, I’m going through right now and changing all my passwords because I was practicing several of the bad practices that Twitter’s employees were. I bet many of you are doing the same stupid things too.
While I’m on this topic, last week the hard drive in my Mac died. I lost a few days of videos and emails because I wasn’t backing up as often as I should be. Naughty me. The drive just stopped right in the middle of me working. Apple replaced the drive but that didn’t help me get back the videos and emails. Today I’m setting up my new hard drives with JungleDisk. I don’t care what you use to back up, but I know lots of you aren’t. I bought a couple of 1.5TB drives from Seagate, too. Costs $159 at Best Buy and probably cheaper online. No excuses for not backing everything up now. You haven’t done it, have you? (I know most people don’t back up).
Anyway, just a friendly reminder to pay attention to these things before you get bitten.
As I travel around the world I see all the hype Twitter is getting. It’s on CNN. It’s on Entertainment Tonight. Everyone in UK seemed to be all atwitter. In Virginia the local TV weatherperson was touting her Tweets.
Ad Age today commented that the free publicity alone is worth about $48 million. I think they undercounted it. You couldn’t BUY this kind of hype with $50 million in your pocket. If you could, Microsoft would be buying regularly.
But, here is the rub. There are seven billion people on the Earth. So far only about 30 million have even turned on an account and some of my friends who are analyzing the Twitter data say that active accounts are less than 10 million.
This demonstrates that getting an extraordinary amount of hype won’t help build a super business. Twitter is a long way from proving it’s a super strong business like Google, Microsoft, HP, Yahoo, or even Facebook is.
Yes, even Facebook is in a different world than Twitter even though it never got the kind of hype that Twitter is getting. Facebook’s revenues are rumored to be around $500 million. Twitter has yet to generate any real revenues. Facebook last month grew about 25 million users. So in just the last five or so weeks Facebook has grown a Twitter.
Without all the hype in the world.
Why? Well, Facebook is velcro while Twitter is like a fish hook. I’ve watched how Facebook hooks people in. My wife is addicted because all of her friends are on. Including all the ones she grew up with in Tehran 20+ years ago. Hint: they aren’t on Twitter. But that’s just the start.
Even if all her friends were on Twitter and Facebook she’d still use Facebook more often. Why? It’s velcro and has dozens of hooks. Let’s discuss some of the hooks:
1. Relationship status. I’ve seen how this gets people to add their husbands/wives, boy/girl friends, significant others, etc. Twitter has nothing like it.
2. Photos. Ever been tagged in a photo on Facebook? I’ve seen how someone isn’t on Facebook, gets a call from a family member, and all of a sudden is dragged onto Facebook so they can be tagged in photos.
3. Videos. Same thing.
4. Wall posts. These seem similar to Twitter, but because they are threaded and the info and interaction is richer on Facebook than on Twitter.
5. Easier to use privacy features. I’ve started a “secret scoble” Twitter account, which is totally private. Getting people to engage there is very difficult. Getting people to engage on Facebook? Very easy, even when your account is pretty private (most accounts are, because that was the default status over on Facebook). Privacy alone gets people to participate.
I could go on, there’s other hooks I’ve seen too, but you get the idea. Twitter does have some hooks, but not enough. @replies, for instance, get people hooked into Twitter, but it’s not like tagging in photos.
Anyway, all this points to the fact that having a good PR strategy isn’t enough to build a great business. You can have all the PR in the world and you still only end up with 10 million active users or 30 million inactive ones and even of the active ones, only a very few are very active.
So, if great PR doesn’t do it, what does?
Time. That certainly helps. Twitter has PR momentum and if you add, say, another two years, I bet they end up with a couple of hundred million people (I don’t see how they get to the billion people they are predicting, but I remember Ev Williams, Twitter’s CEO, told me that they will turn on a ton of new features this year which will get them more growth).
More hooks. I see Twitter wanted to buy CoTweet and other companies. So it’s looking for other hooks to keep people locked into its service and to encourage people to grab other people and drag them onto Twitter, like what Facebook does with all of its little hooks.
More APIs. The one area that Twitter really has done well with is with developers. So, if they can add more APIs they can make developers happier and get cooler apps built. At the Twitter Conference Twitter employees said they were working on more APIs for location, etc.
More engagement. Search isn’t all that good right now on Twitter. But what if it were? What if Twitter added better “liking” features like what Google Reader just copied from Facebook (who copied them from FriendFeed)? Those lead to more engagement and better search. What are other ways that Twitter can better engage the people on its service?
Any other ideas out there for how to get more than 30 million users? Especially since most companies won’t have all the hype in the world?
And to the PR people, what does this mean? I bet a lot of you are being asked to “create a Twitter” which isn’t fair either. It wasn’t a PR firm that created Twitter, by the way, it was engagement of hundreds of early adopters, most of whom have now been forgotten by even Twitter itself. People like Eddie Codel, who showed me Twitter. I can just hear all the social media experts saying “Eddie’s not important, he only has 3,753 followers.” Yeah, right.
Anyway, does anyone else find it interesting that you can get all the hype in the world and still only get 30 million users?
Ninja Umbrella-- Better Living Through Design. Cute, and dangerous.
Please help find silver drinking straws! | Ask Metafilter.
Bike crush. « Chez Shoes. Asking for opinions on the Forge bicycles made specifically for Target stores, anybody? I want to know too.
Earth Angel, at Outblush. It's a, no kidding, hand crank vibrator. Wowsers.
We’ve been in business doing SEO since 2005. For the longest time, we stayed away from getting into SEM or PPC for the simple fact that the bandwidth wasn’t there to manage such projects. And we stayed away because of having such a strong belief in organic’s superiority over paid advertising.
But things have changed over the past few years.
First, the din of requests for help from current SEO clients was too loud to ignore. Second, and most importantly, pay-per-click advertising has evolved from being general search engines like Google to our own industry’s search engines such as Indeed to social networking sites like Facebook and many, many more. (If I were a betting man, I’d predict Twitter will join the PPC fray as well.) It’s become the default advertising platform for just about every site.
That’s why we’ve launched HirePPC.
With recent stories from The Wall Street Journal pointing to an increased usage of pay-per-click advertising by employers, we believe the opportunity is there to better help companies take advantage of existing opportunities and future ones. From the WSJ article:
United Parcel Service Inc. launched a search-marketing campaign last fall to recruit truck drivers for the winter holiday season. Search-engine users who entered phrases such as ’seasonal jobs’ or ‘part-time jobs’ were likely to see an ad directing them to UPSjobs.com. From there, job hunters could review a list of openings at the delivery company, watch a video about working there and apply for positions.
UPS says it received more than 150,000 applications from the campaign, at an average cost 75% to 80% cheaper than print ads. ‘We’re cutting newsprint wherever we can and trying to move more to online media,’ says Matthew Lavery, corporate work-force planning manager. “Google is outperforming other online media.’
Not quite sure what PPC is or whether or not you should do it? Checkout our Top 10 Reasons to Try PPC (PDF). And if you really want to dig into pay-per-click advertising, click here to get our white paper on the topic. Google’s Jason Katcher called it, “very well done.”
Hungry for more? Visit HirePPC today and contact us for more information. Or, checkout the blog or follow us on Twitter. Or just make your life easier and do all-of-the-above.
FINS.com is a new career site that was created by The Wall Street Journal.
The site is a stand alone, online resource that specifically targets financial professionals and the finance market. FINS.com offers information about the major financial sectors with associated jobs, news, in-depth research on companies and daily columns that offer advice and career insight.
FINS.com is meant to be a site for both active job seekers and those in the financial industry who want to keep up on the career-related side of the market. The site is free to users.
In addition to searching for jobs using filtering tools, users are able to research more than 1,500 companies across multiple sectors and access finance-specific career development information, from job search tips to long-term advancement and career transition advice. FINS.com is planning to add more features during the next few months.
Recruiters and employers can use the site to reach a targeted, high-quality audience through display ads, candidate search and job postings. You can purchase 30-day job postings for $375 or buy a savings package. Anyone who posts a job also gets free access to the site’s resume database for the term on the job post.
“FINS.com is an innovative new business intended to help super-serve our current customers in multiple dimensions of their lives and attract new customers to the Journal franchise,” Ann Sarnoff, president of Dow Jones Ventures, said. “The site offers a powerful combination of news, advice and jobs for people in the financial industry, backed by the strength of The Wall Street Journal.”
The site’s content comes from an editorial staff that generates targeted, career-related ideas, including features such as the Bull/Bear Report, a blog-style column tracking the financial job market and Morning Coffee, which offers a career-related spin on the latest financial news.
“Large general job boards traditionally have under-served the needs of finance professionals, and FINS.com takes a unique, comprehensive approach to this segment by creating a daily resource that appeals to both active and passive job seekers alike,” FINS.com General Manager Kevin Hatfield said. “The site features top employers and jobs in the financial industry while keeping users in the know about career-related news.”




As it fits a good conspiracy, Google now removed the triforce from the logo doodles (I did not check for every logo, but it’s gone for at least the two which I did check). I wonder why?
For instance, here’s the old Tesla logo, and the new one:

The triforce can be seen to the right of the “l”, near the bottom. (See Search Engine Roundtable’s July 10 post, they made a copy of the logo.)

And now it’s gone. (See Google’s live version of the logo, and hit refresh if you got the old version cached.)
The triforce is also gone from Susie Sahim’s showcase of the logos – she was suspected to be behind this (I don’t know for sure), and can be seen posing dressed as Link from the game Zelda in different photos*. (At least she says it’s her. Susannah was not available for other comments, and the only thing Google told me in regards to the logos was “Users can infer any one Link or another in our doodles.”)
Please comment in the existing thread.
[Thanks Hebbet!]
[By Philipp Lenssen | Origin: Google Removes Triforce From Logos]
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